In 2016, I was working at Portside Advertising when OWA put an RFP out for their logo. We won the logo design and received the launch campaign. At the time, Portside consisted of just four employees, myself included. The campaign launch was designed by myself and the creative director. I did all the designs and the creative director wrote the copy. I also designed the “The Park at OWA” logo. The launch consisted of brand standards, magazine ads, rack cards, billboards, digital advertising, social media advertising, email blasts, window wraps, standalone signage, website design, TV commercials, radio advertising, and more. We hired outside agencies to assist with the commercial design and website designs.
2016 – 2017
Rack Card
Direct Mail. The box “pops” out of the perforated envelope.
Human Resources Benefits Guide
Billboard Designs
Logo Design
Formal invitation to the opening day of The Park. Both the save the date and invitation was printed on special paper and the invitation consisted of gold foil and a slide out interactive design.
