In 2017, Baldwin EMC put out an RFP for an agency to handle their advertising needs. The prompt was to create a brochure that invited the community to be a part of Baldwin EMC. I chose to create an illustrative trifold brochure that would be different from the typical word-heavy electric company brochure, and instead illustrate birds sitting on power lines to convey the “community” aspect that was being sought. This design won Portside Advertising the RFP and the client.
2017