This promotion was a corporate-wide international campaign. We hosted three tournaments at our Curaçao casino, and the guests that won in the States were flown out to our Curaçao property in the Caribbean to compete in tournaments there. The goal of this promotion was to get more guests to visit our Curaçao property. The artwork within the project consisted of our mascot “Lucky Bill”, which was created by our gaming team and stock art. I had only two days to concept this design, and what makes this promotion so intricate, is that there were over 200 build-outs! The build-outs consisted of posters, gator boards, digital signage, digital advertising, social media advertising, animated gifs, billboards, magazine advertising, promotional items, life-size gator board die cuts, direct mail pieces, and more.
2022 – 2023
Billboard Design
Digital Lightbox
Direct Mail
Pop Up Banner
Life Size Die Cut
